Numeris issues a special statement to Canadian radio stations explaining why the important A25-54 demos are being negatively impacted by the new digital Online Radio Diaries (ORD) used in the 2017 Spring Diary Radio Ratings and 2016 Fall Diary Radio Ratings. Click here to see the Numeris statement.
Click here to find out why the new Online Radio Diary (0RD) may cost Canadian radio stations millions of dollars in lost revenue.
Bell Media & Numeris Breakdown of Spring 2017 Adults 12+ and Adults 25-54 Diary ratings for 2 Alberta Radio markets
The 13 week Alberta 2017 Spring Radio Diary Ratings were conducted February 27 – April 23, 2017 by Numeris. Anyone 12 years of age or older living in a randomly selected Red Deer and Lethbridge residence by Numeris was eligible to fill out a ballot for one week. Participants listed the radio station’s call letters they listened to in 15 minute time blocks.
At the end of the week, they mailed their ballots back to Numeris to be tabulated. In all, there were 13 weekly groups of ballot holders who participated in the 2017 Spring ratings in Red Deer and Lethbridge. Many Alberta radio stations do not subscribe to both the Spring and Fall Radio Diary Numeris ratings. Some prefer to subscribe to only one of the two rating periods.
Results provided to kowchmedia by Bell Media and Numeris are listed below. In markets where Bell Media has no radio stations, the results are limited to Adults 12+. In communities where Bell Media has radio stations we have ratings for Adults 12+ and Adults 25-54.
NEW In markets where there are CBC stations, Numeris A12+ ratings for the CBC are included. Bell compiles ratings only for commercial radio stations in the different markets to better reflect actual listenership numbers on radio stations that air commercials.
In Toronto, Montreal, Calgary, Edmonton and Vancouver, Numeris used Portable People Meters (PPM) for the 2017 Spring ratings between February 27 and May 28, 2017. Results of the Spring 2017 PPM ratings will be released on June 7, 2017.
We start with the definition box:
New Share of Ear Canada study shows radio enjoys a 61 per cent share of all Canadian listening compared to streaming with a nine per cent share. Click here for indepth analysis and opinion on what the study really means and why radio execs might not agree with the findings of the On The Kowch blog.
Questions you need to ask yourself to increase ratings start with why aren't people listening to your radio station. The answer is at On The Kowch
Click here for more ratings in other radio diary markets