Summer 2015 PPM ratings covering June 1st to Aug. 30th in the Toronto Market is courtesy of Numeris and Bray & Partner Communications .
“Bragging rights at the top of the ratings heap in Toronto, despite a significant decline, go to CHFI-FM with a 9.8% share of hours tuned for A12+ (up from 9.5% last time out),” says David Bray.
“CHUM-FM takes the #1 spot with the ladies 25-54 delivering a 17.9% share (down from 18.4 followed by CHFI-FM with 14.2% (down from 14.6%). BOOM-FM holds the #1 spot for males 25-54, posting a 12.9% share (down from 13.8% in the last 13 week book) followed by Q107 at 11.7% (up from 9.3%). Virgin 99.9 leads the way for M18-34 with a 10.1% share. For F18-34, CHUM-FM tops the list posting a 19.6% (down from 26.3%).”
We have two charts for you. The first is the Numeris PPM Top-Line Radio Statistics for Average Minute Audience (AMA), Daily Cume and Share (see green box for definitions) for Adults 12+ Monday – Sunday 2am – 2am.
The second is a Bray & Partners breakdown of the 2015 Summer and Spring PPM ratings of Toronto radio stations for Adults 12+, Women 25-54 and Men 25-54 Monday to Sunday 5am to 1am. (The Numeris chart covers 24 hours of ratings which explains why there may be a slight difference in the B&P chart.) While this chart lets you track how each station is trending from one ratings period to another, it is important to note that FM music stations traditionally have higher summer ratings than AM news and talk stations. People are in a vacation mode and tend to prefer listening to music at a BBQ, on the deck or at the summer cottage.
We start with the definition box:
Below is the Numeris 2015 Toronto Summer PPM ratings chart:
Below is the Bray & Partners 2015 Toronto Summer PPM ratings chart:
Find out why Steve Kowch predicts 2015 election will be better for talk radio ratings than the 2011 election campaign. On The Kowch
Click here for more ratings in other PPM radio markets
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