Steve Kowch wrote the book on Making It BIG In Media

kowchmedia ad for the book Making It BIG In Media The book helps emerging radio talent to chase their dream to have a successful career in the media.  This book was 40 years in the making. 99 Things You Wish You Knew Before Making It BIG In Media is your short cut to gaining that experience. The book is suggested reading in many J-schools across Canada. 


cover of Making It BIG In Media book by Steve Kowch


Book orders in Canada click here

US &  international orders click here

Click here to see Table of Contents Sampler



Facebook post about my book, Making It BIG In Media

Facebook post about my book, Making It BIG In Media

This book is a great investment in your radio career

Steve Kowch's Making It BIG In Media book on the beach

Click here to order your copy of the book today

Matt Cundill's Sound Off Podcast feature interview with Steve Kowch about 99 Things You Wish You Knew Before Making It BIG In Media 

On Matt Cundill's Sound Off Podcast I talk about radio, news, journalism schools and some of the 99 stories in my book.  Click here to hear the podcast. I offer a lot of tips in the interview on how to be a better broadcaster, broadcast journalist, podcaster, program director and the importance of having a positive attitude to make it BIG in media.

About the author

Steve in a jacket (1)99 Things You Wish You Knew Before Making It BIG In Media is not a "look at me: I'm a star and you're not" kind of book. It's about how Steve Kowch channeled his passion, attitude, determination, luck and commitment to being a story teller (and making others shine) to stand above the crowd. 


About the book

Media3dThere are a lot of how to be in the media books out there. This one stands out from all the others on the bookshelves. It has to, because 99 Things You Wish You Knew Before Making It BIG In Media is about doing just that! It's about chasing your dream and not letting anyone tell you to sell shoes instead. It's about how to be better than the next person at the press conference, on the scene of a local fire, in the press gallery, in the studio or the anchor desk.

This book is about attitude! It's about determination! It's about sacrifices! It's about doing something you'd do for free but get paid to chase your dream. It's about that fire in your belly that won’t let you sleep nights until you get your chance to entertain and tell a story.

This book is about feeding that desire to hear your voice on the radio or see your face on TV. It’s about being successful behind the scenes when told you don’t have the voice for radio or the face for TV. It’s about tapping into your inner strength and talents you were born to exploit and ignore those around you who have no faith in what you know you can do.


Book Review by former Montreal television reporter Sandi Krawchenko Altner 

book3dIf you have a teenager headed for journalism school, buy this book for them and insist they read Chapter 11 - tips on how to survive in the media-- first. If they can get through all of Steve Kowch's warnings about the downside of the glamour, then you can feel free to write that tuition cheque. As a former television reporter, I see a lot of value in Kowch's observations and advice.

Kowch's 99 Things You Wish You Knew Before Making It BIG In Media is an entertaining and interesting read for an audience far beyond journalism students and news fanatics. It's also designed to be a quick read. From stories of running a bar out of the trunk of his car for cops at a crime scene, to breaking through lines to get an exclusive interview with a traveling Pope, Kowch's passion for his work is seen on every page.

Click here to order your copy of 99 Things You Wish You Knew Before Making It BIG In Media today. It is a great investment in your radio career. Don't delay ... Buy it today. 


As much a coach as a newsman, Kowch offers a truly useful book for anyone who is dreaming of a job that involves a live microphone. He describes what it takes to get ahead and to rise to the top. He points out the best and worst aspects of the business...the highs that constantly feed the "adrenalin junkies", the news hounds who regularly get exclusive stories or interviews, and the painful reality of coping with being fired or seeing relationships with loved ones suffer because they come second to the news business.  Everyone who signs up for journalism school should read this first.

Making It BIG In Media book ad