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Numeris helps answer the question: Who is listening to radio?

kowchmedia consultant Steve KowchFrom where I sit On The Kowch, the question radio people ask all the time is Who is listening? I was reminded of this with the latest release by Numeris of the Summer 2016 PPM Ratings in Canada’s five largest radio markets.   We are obsessed with finding the answer through focus groups, research, surveys, PPM and ballot ratings. A lot depends on the answer if you’re in radio – especially if you’re the General Manager (GM), the General Sales Manger (GSM or the Program Director (PD). Which is why I thought Numeris – the radio and television ratings service in Canada – did a great job of trying to answer the question with its infographics campaign:

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How to survive an air check with your Program Director

kowchmedia consultant Steve Kowch on how to do an air checkFrom where I sit On The Kowch, most people in radio don’t know how to survive an air check with the boss. They hate listening to themselves. They are super critical and spend too much time beating themselves up over their on air mistakes. The only thing they hate more than listening to themselves, is sitting in the program director’s office listening to their air check.

So there needs to be ground rules with the PD when it comes to that dreaded air check session. If you’re having a bad day chances are an air check session will only make it worse and be counter productive. Reschedule the session. Continue reading


What to do when you get no feedback from your PD

Steve Kowch explains why feedback is important for radio hosts to grow as broadcastersFrom where I sit On The Kowch, the main reason many young broadcasters aren’t getting feedback about their on air performance is because today’s program directors are too busy to air check the talent who need it most – those hosting shows on the weekend, mid afternoon, evening and overnight.

Today, most PDs only have time to work with prime time talent in morning and afternoon drive where most of the station’s ratings and revenue are generated. So how does someone starting out at a radio station get the feedback they need to grow?  Continue reading


What Radio Managers Can Learn From Business Managers

Steve Kowch coaches radio managers at kowchmediaFrom where I sit On The Kowch, I’ve learned a thing or two about managing people in radio through my experience as a news director and program director. I use that experience on a daily basis as a consultant at kowchmedia to help emerging radio talent grow. In 2015 I learned a thing or two at my new company, The Creative Concepts Group set up with my business partner Sue Lacher. I use my media background to help managers take their business to the next level through better communications and management practices.

That got me to thinking. Why am I limiting what I write about in my On The Kowch Blog to only media when I can pass on great information about how managers in small, medium and large sized businesses tackle the same staffing issues we encounter every day in radio. It’s time to tap into the synergies of both my companies to talk about what radio managers can learn from business managers.  Continue reading