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By The Numbers: Atlantic Canada 2018 Spring Diary Ratings


Numeris Breakdown of Atlantic Canada 2018 Spring Diary Ratings  

Numeris logo replacing BBM logoThe 13-week Atlantic Canada 2018 Spring Diary Ratings were conducted February 26 – April 22, 2018 by Numeris. Anyone 12 years of age or older living in a randomly selected Atlantic Canada residence by Numeris was eligible to fill out a ballot for one week. Participants listed the radio station’s call letters they listened to in 15 minute time blocks.

At the end of the week, they mailed their ballots back to Numeris to be tabulated. In all, there were 13 weekly groups of ballot holders who participated in the Atlantic Canada 2018 Spring ratings.

Numeris decided NOT to hold 2018 Spring ratings in the St. John’s radio market because it was having difficulty to atttract enough people to fill out the ballots. Click here for details. .

We’re trying something different in this 2018 Spring Diary ratings. We want to use the same criteria of how broadcasters and Program Directors get rating bonuses. So we are comparing the findings of the Spring 2018 ratings with the 2017 Spring rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. So we’re providing Spring ’18 and Spring ’17 rating results so you can compare who is up, down or flat.

We start with the definition box:

Compare Atlantic Canada 2018 Spring Diary Ratings to Spring 2017 to determine if the station is up, flat or down in the latest ratings

Atlantic Canada 2018 Spring Diary ratings

Compare Atlantic Canada 2018 Spring Diary Ratings to Spring 2017 to determine if the station is up, flat or down in the latest ratings

Atlantic Canada 2018 Spring Diary Ratings

Compare Atlantic Canada 2018 Spring Diary Ratings to Spring 2017 to determine if the station is up, flat or down in the latest ratings

Atlantic 2018 Spring Diary Ratings

Click here for more ratings in other radio diary markets


Why Infinite Dial Canada 2018 Study is bad news for Radio PDs

From where I sit On The Kowch, I’d be losing a lot of sleep at night if I was still the Program Director at Newstalk 1010 in Toronto, after listening to the Edison Research and Triton webinar about the penetration of online digital audio in Canada. The inaugural Infinite Dial Canada 2018 Study explores the online platforms and technologies that Canadians are using.  Edison Research conducted a national telephone  (cell phone and landline) survey of 1,000 Canadians aged 18 and older in English and French at the beginning of this year.

The scariest findings dealt with how many people don’t even own a radio at home.

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Meet Drex, host of Canada’s new national late night talk radio show

kowchmedia consultant Steve KowchFrom where I sit On the Kowch, I’m excited about The Shift With Drex, Canada’s new live national overnight talk radio show. The Shift With Drex airs on seven Corus talk radio stations including three Ontario stations: AM640 in Toronto, 900 CHML in Hamilton and 980 CFPL in London from 1am to 5am. Drex replaces the U.S. syndicated Coast to Coast program that concentrates on paranormal or conspiracy theories. The show, hosted by George Noory, can now be heard on many of the Bell Media talk radio stations including Newstalk 1010 (CFRB) in Toronto and CJAD in Montreal.

Justin Wilcomes (AKA Drex), has been one of my kowchmedia talk radio clients since he started hosting an evening show on CKNW in Vancouver three years ago.  My first air check with Drex, I told him he was a star. On par with the likes of John Moore in Toronto, Bill Carroll in Ottawa and Charles Adler. How else do you explan he went from evenings to afternoon drive to hosting a national talk radio show in three years. Well, let me tell you why. Here is what I hear when I listen to his show:

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10 Million Canadians Now Listen To Podcasts

Canadian Podcast Listener Study finds 41% of Canadians now listen to Podcasts

kowchmedia consultant Steve KowchFrom where I sit On The Kowch there is a new powerful alternative to radio in Canada. It’s called the Podcast. Ten million Canadians listened to a podcast in the past year. These are the findings  of the Canadian Podcast Listener Study by Audio Insights Inc. and Ulster Media with support from The Globe & Mail. Three years ago 30 per cent of Canadians were listening to Podcasts. Today that figure has jumped to 41 per cent with 24%  listening monthly, 15% weekly and 4% daily.

Authors of the 57-page study, Jeff Vidler, Canada’s leading media researcher and now team leader at Audio Insights Inc. and Jeff Ulster, former head of Digital Talk Content at CBC and now owner of Ulster Media; say their study “tells us more than we’ve ever known about Canadians’ podcast habits and interests.” The Canadian Podcast Listener: A Landscape Study is a two-phased study of more than 4,000 Canadians who are telling us that “Podcasting is becoming an increasingly important part of the Canadian conversation.”

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